Oasis

What began as a hostel for homeless young people has grown in size and influence over the last 21 years, recently winning contracts to build 6 government funded Academy Schools.

ABA was commissioned to look at the Oasis brand - both Oasis Trust and Oasis Community Learning. Subsequently we also looked at the brands of the Academy Schools themselves.

We created a new identity that had the breadth of expression to work across interiors, literature, websites and uniforms. A brand architecture was also established that made sense of the ‘unity in diversity’ of this family of brands.

The things we do for Oasis:
Brand audit | Brand architecture | Brand strategy | Corporate identity
Copy and tone-of-voice | Internal communications | Guidelines
Websites | Brochures | Corporate communications